And yet, numbers do matter--and it turns out, they matter even when you're anonymous.
Also on Monday, The Intern's identity and bookdeal was announced on PW and her blog. (HUGE congrats, Intern!) The Intern has been blogging a long time, and always made it clear she was writing and publishing a book(s). I'm sure I'm not alone when I wondered how having an anonymous blog that had a huge following, hit count, and comment rate helped your book sales when you didn't say who you were.
Turns out it didn't matter. Here's the PW announcement:
In a six-figure, two-book pre-empt, Molly O’Neill at HarperCollins’s Katherine Tegen Books bought North American rights to Hilary Smith’s YA debut, Midnight at the Radio Temple. Laura Rennert at the Andrea Brown Literary Agency handled the auction for O’Neill and said the novel, which is scheduled for summer 2013, is a coming-of-age story about a teenage musician who uncovers shocking family secrets during “an unforgettable summer of love and chaos, music and madness.” Smith was behind the now-defunct anonymous publishing blog, The Intern (www.internspills.blogspot.com), in which she chronicled toiling away as an unpaid laborer in the editorial department at a nameless publishing house; the blog became something of an industry phenomenon in 2009, drawing, at its height, 10,000 visits per month.Congrats to The Intern/Hilary Smith! And congrats to her for using her blog popularity after all to her advantage. Maybe it is as simple as unmasking yourself to your legion of followers--in fact, how cool was that? We all wondered who she was and what her book was, and now we know. And we all paid attention when she revealed herself because we wondered.
What do you think? A depressing sign that matters number, a clever and successful marketing ploy, or....?